A Mission We Have Dreamt Of…

From The Ground Up is devoted to producing purposeful and visionary theatre, film and corporate productions that are socially conscious. We are dedicated to provoking unique thoughts and creativity within our communities, while cultivating and nurturing a deeper understanding of the human condition. Committed to fostering growth in various realms, we will continually strive to gracefully and intelligently express ourselves in an effort to inspire a greater level of awareness.

The Birth of From The Ground Up

Jennifer Cetrone founded From The Ground Up Theatre Company in November of 2006 in Los Angeles. The company’s first production, “Getting Out” by Pulitzer Prize winning playwright Marsha Norman was produced in 2007. Extending from a 4 week run to 6, the “little company that could”, received excellent reviews for their production and ran to mostly sold-out houses each evening. Then, in March of 2008, Cetrone made the decision to extend this family back to where she was born and raised…New York, NY. With an east coast chapter of From The Ground Up, this is truly a “bicoastal” production company.

As the years ensued, so did Cetrone’s successes executing large scale productions for top tier Fortune 500 corporations.  Therefore, in 2010, along with the critical success of the artistic production of “Game Over”, simultaneously the corporate extension of From The Ground Up was formed.  The authentic and unique amalgam that From The Ground up offers is a rare and beautiful opportunity to bring the finest talents, techniques and ethics to worlds that rarely experience crossover.  This is an unparalleled organization that is game for astute challenges.  Thoroughly adhering to the notion that be it a brand we believe in, or a work of art, all those we meet along the way shall reap the benefits of our commitment, hard work and steadfast belief in what is good, fair and enduring in respect to the human spirit.  As we travel on…